on August 22, 2012 - 8:26pm
Supermodel Coco Rocha takes center stage for White House Black Market's Fall 2012 campaign in both print and television formats. The ad set is entitled 'AlterEgo,' and features multi-talented Rocha performing a carefully choreographed dance routine. As this ad sets to demonstrate, being a world class model means you must be able to do more than strike a pose for a camera.
Rocha perfected her set with the help of legendary Broadway choreographer, Laurin Latarro. Within a 30 second television set, around 12 different full body ensembles are featured. Rocha quickly steps into the role of a quick change artist. Will we see her on any upcoming Dancing With The Stars seasons?
While this may seem mundane and played out lately, thanks to Lady Gaga, Nikki Minaj and anyone else in the celebrity stratosphere claiming alter egos, the surprise reveal takes this show to the next level.
Photographer Glen Luchford is responsible for the print and marketing images. These are shot on set with the TV spot, incorporating fluidity and cohesiveness to television sets with a dance theme.
I know we can't wait to see your responses to the big reveal. While we would love for you to do the twist, our alter ego's won't let us!
~Jessica Wright @GirlvsCity
Image Source: Chico's, White House|Black Market, Soma Intimates