Here at Fashion Wrap Up we are huge fans of the stylish clothing brand, Kings of Cole. It's not just the comfortable fabrics, the easy cuts that look good on all women or the flexibility the pieces add to our wardrobe; we also adore the founder and designer, Elana Brynes. Brynes is approachable, down to earth, and (much like myself) terrified of sharks, so yes, we love her. We recently received notice in the editorial offices that Kings of Cole partnered with goop by Gwyneth Paltrow on an exclusive design, being sold through goop.com. We knew we had to touch base with Elana again!
Not surprisingly, Elana told us when goop reached out to do a collaborative capsule collection, it was the most exciting moment of growth for Kings of Cole so far. “To align my brand with such a positive lifestyle brand like goop is such an honor," Brynes told us. With all the growth that has come so quickly, Brynes is also one to acknowledge that growth does not come without growing pains and change.
You might recall the story behind Kings of Cole, from our previous interview with Elana in 2011 about how she was shopping for the perfect boyfriend hoodie and found a void in the market. Coming from an entrepreneurial background that started by selling bracelets in middle school to anyone she came in contact with, Brynes is a self proclaimed “do it myself” type and realized it was time to make a career out of it. We wanted to know what she would tell others who are too scared to pursue such an opening. Brynes quickly stated, “My best advice would be just jump. I am more scared of living with ‘what if,’ than I am of living with ‘I tried my hardest but it didn’t work out.”
Brynes also highlighted the importance of doing research and not going in to a venture blind. You have to be able to build your brand and convince others that a void needs to be filled.
Elana truly loves her brand and her passion is obvious through her statement of her humble beginnings, “In the beginning people believed the picture I was painting, I was an extension of my brand. I believed my idea into real life.”
We understand the power of fashion, and Kings of Cole also sees fashion as being a strong force through the opportunity to send positive messages. Admirably, Kings of Cole speaks out against bullying with a sweatshirt that says “BYE HATER,” appealing to the very demographic struggling with bullying. As Elana believes, “You can create walking advertisements for great causes. For me, anti-bullying is a very important cause and, I always try to spread the word that bullying of any kind is not okay… once you take the power away from a bully, he or she has nothing on you.”
With her anti-bullying stance, Elana makes sure Kings of Cole works to embrace fashion for all body types. Knowing no two bodies are the same, the line works hard to come up with key design elements that flatter large amounts of people. Brynes finds this is important because everyone should be able to be fashionable and comfortable. “It isn’t about being tall, short, skinny or overweight. It is about comfort and fashion.”
The beauty of Kings of Cole is in the message, the clothing, and the challenge to continue and find voids that need to be filled. Brynes’ largest inspiration is drawn from necessity and the want to create what is lacking in the market place. Because of this, no two days in the Kings of Cole studio look the same. Looking forward, Elana let us know that it is far from being over and as long as you love what you, each day will be about fulfilling your next big dream.
We highly recommend you follow Kings of Cole’s footsteps. Don’t be afraid to dream, push yourself when you believe in your idea, and throw on that classic Full-Zip Hooded Sweatshirt with the longer tailored cut along with Tracey Anderson’s Method DVD, and as Elana says, “Just rock out!”
To buy one of these exclusive and adorable, denim colored Kings of Cole suits, visit goop.com today!
~Jessica Abouelela @GirlVsCity
Image Source: Kings of Cole